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智能技術與可持續發展研究所系列講座第2期

來源:電子科技大學經濟管理學院 | 2019-10-09 | 發布:經管之家

智能技術與可持續發展研究所系列講座第2期

講座題目:Title:Trade-in for Cash or for Upgrade? Dynamic Pricing with Customer Choice

主講人:肖勇波 教授

主持人: 白春光 教授

時間:2019年10月21日(星期一)下午 2:00

地點:電子科技大學清水河校區,經管樓C101

講座簡介:

Trade-in programs for electronics products, e.g., mobile phones, have been increasingly popular. These programs target at customers (we call them "bargainers") who seek to salvage or upgrade their old devices. There are two widely adopted trade-in options: trade-in-for-upgrade and trade-in-for-cash. In this paper, we consider a firm who offers both trade-in options, i.e., a hybrid trade-in program, to acquire old products, then refurbishes and resells them, together with new product over a finite selling horizon. The bargainers choose which option to trade in their products while new customers decide whether to buy a new product or a refurbished one. When the selling price of new products is exogenous, we derive the optimal trade-in prices of old product and resale price of refurbished product. We show that the optimal trade-in and resale policies are of a threshold-type and trade-in-for-upgrade should be offered with a premium refund (compared to trade-in-for-cash) only in early periods of the selling horizon. We further consider two variants of the base model. In the first, the new product has a fixed amount of initial inventory and is not replenishable during the selling horizon. One different finding is that the firm may still offer a premium refund for trade-in-for-upgrade in the later periods of the selling horizon. In the second, the firm also sets the new product price. We show that when the customer sensitivity of product quality follows a uniform distribution, it is optimal for the firm to set the new product price at a constant level during the entire horizon, regardless of the refurbished product's inventory level. Finally, our numerical results demonstrate that the hybrid trade-in program could generate significantly more profit than either upgrade-only or cash-only trade-in program.

主講人簡介:

肖勇波,清華大學經濟管理學院管理科學與工程系教授。2000年獲清華大學管理信息系統學士學位,2006年獲清華大學管理科學與工程碩士和博士學位。目前兼任清華大學現代管理研究中心主任助理和兼職研究員,擔任國際學術期刊《Journal of Systems Science and Systems Engineering》的Managing Editor;是教育部長江學者青年學者(2016)、國家自然科學基金優秀青年基金(2012)和中國管理學青年獎(2014)的獲得者。主要研究領域包括收益與定價管理、供應鏈管理、服務管理等;學術論文發表于《Production and Operations Management》、《Decision Sciences》、《Naval Research Logistics》、《IIE Transactions》等國際學術期刊。

歡迎全校師生參加!

經濟與管理學院

智能技術與可持續發展研究所

2019年10月9日



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